How it works
Two different paths with two different processes: creating software with UBL Studio, and building a business together through Build-to-Own.
Which process is yours?
Build With Us, powered by UBL Studio
Software journey
You bring a problem; we turn it into working software. UBL Studio is coming soon, and the journey below is how it is designed to work. Customer accounts and self-service access are not available yet.
Partner With Us, Build-to-Own
Partnership process
You bring a commercially credible venture; we may bring the technology for equity. It is selective, starts with a conversation, and is set out in the five steps further down.
The software journey
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01
Tell us the problem
Start with whatever costs you time or money, in whatever shape it is in. You do not need a spec.
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02
We help define the product
We turn the problem into something that can be built.
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03
We say whether it is ready
Not everything is ready on the first pass. We tell you plainly what is ready and what needs to happen first.
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04
You decide
Nothing moves forward without you.
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05
We build it
AI-assisted tooling builds it, and it goes through a separate review step before it launches.
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06
You see the real product
At meaningful points you use the working product and tell us what to change.
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07
We keep it running
Once it is live we keep watching, maintaining and improving it. How that works is agreed with you before anything starts.
The same six steps, every time.
People stay in charge of the decisions that matter. We automate the routine work.
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1
Define
We work out the problem and what should exist, in your words.
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2
Build
AI-assisted tooling builds the software.
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3
Test
Every change is tested before anyone relies on it.
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4
Review
A separate reviewer checks the work. Nothing ships only because its builder says so.
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5
Deploy
The software goes live where your people can use it.
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6
Improve
We keep watching, maintaining and improving it as your business changes.
How long it takes
It depends on what we are building. We estimate once we understand the scope, and we do not publish a number before then.
The partnership process
Build-to-Own is selective and starts with a conversation. Not every conversation leads to a partnership.
- 1
Talk
We talk about you, the industry and the venture.
- 2
Diligence
We look hard at the venture, and you look hard at us.
- 3
Terms
Negotiated case by case. Nothing is standard.
- 4
Approval
Ugly Baby Labs decides whether to proceed.
- 5
Build
We build and run the technology with you.